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About AuntyHR

People first. Systems always.

AuntyHR is a brand built on a passion for grooming talent and helping people reach their maximum potential — and on the belief that great talent needs great systems to thrive.

Mfonobong Eshett

Our story

AuntyHR is a brand built on passion for grooming talents and helping them reach their maximum potential. We also know that great talents need great spaces to thrive, which makes people operations an integral part of our work.

So we prioritize creating the systems and processes that bring balance between employers and employees — the kind of balance that drives both career and business growth. Businesses, professionals, systems, processes: that’s the work, and it’s been the work since 2023.

What we stand for

The principles behind the work

Grooming talent

We’re built on a passion for helping people reach their maximum potential, whatever stage they’re at.

Systems that scale

Great talent needs great spaces to thrive — so we design the processes that let teams grow without breaking.

Balance & growth

We create balance between employers and employees, aligning people and business for shared, lasting growth.

Meet the founder

Mfonobong Eshett

Mfonobong Eshett, Founder

The Aunty behind AuntyHR

Mfonobong Eshett, PHRi™ · HR Manager, Crop2Cash · Founder, AuntyHR

Mfonobong Eshett is a certified Human Resource Professional specializing in coaching, learning and development for individuals and organizations. With nearly a decade of experience, she has designed and led employee programs that enhance performance and foster organizational growth — work that has reached 3,000+ professionals and 50+ businesses to date. She currently serves as Human Resources Manager at Crop2Cash, alongside founding and leading AuntyHR.

She is the author of Make Them Choose You, a practical guide to career growth and employability, and is passionate about building people-first organizations — equipping professionals with the skills to thrive in today’s evolving workplace. Her expertise spans strategic HR analytics, employability skills, leadership development and workforce transformation.

Driven by a passion for career development, especially for young professionals, she builds structures that maximize workforce potential across Fintech, Agritech, Edtech, Medtech, Nonprofits, Media, Hospitality, Health, Catering, Beauty & Cosmetics and FMCG.

“The work we do in HR matters — the systems we build, the people we advocate for, the careers we shape, and the futures we help stabilise.”

  • Head of HR
    Head of HRAfrimash — grew from Graphics Designer to Lead, Communications & PR, then advanced to Head of Human Resources, introducing employee growth & engagement programs.
  • HR Manager
    HR ManagerCrop2Cash — led learning & development, talent acquisition, performance management, payroll systems and HR administration; helped expand the team by 50+ globally.
  • L&D Specialist
    L&D SpecialistAuntyHR — designing learning programs and career coaching for individuals and organizations.
  • Career Coach
    Career CoachTritek — career-development coaching for professionals across multiple industries.
  • Early career
    Early careerHelpmum — began as a Brand Management Intern handling social media, customer service and marketing strategy.
Work with Mfon
Recognition

Awards & speaking

Recognized across the HR industry — and a sought-after voice on people, careers and the future of work.

Awards & Recognition

  • Distinguished HR Leader Award
    HR Talent Hub NG
  • Top 10 Exceptional Professionals of the Year in HR
    Nominee · The Iconic Brand Africa

Speaking & Topics

As a speaker, Mfonobong delivers practical, engaging sessions that help individuals and organizations unlock performance, drive growth and build sustainable career and talent strategies. She speaks and writes on:

  • Learning & Development
  • Career growth & employability
  • HR systems for startups & scaling teams
  • Leadership, people strategy & the future of work
Invite Mfon to speak

Let’s grow — together.

Whether you’re scaling a team or shaping your next move, AuntyHR is ready when you are.

Get in touch